Hard Rock Cocktails has teamed up with Co-op Wholesale to expand its RTD range across the UK.
The partnership will see the brand’s four-strong RTD range (RRP: £2.40/250ml) - including Mojito, Mango Mojito, Peach Punch and Pink Coconut Breeze - rolled out across Co-op Wholesale’s network of more than 4,000 independent retailers.
The collaboration marks what the brand calls a ”significant step forward” in bringing its ”legendary Hard Rock experience” to more convenience stores nationwide, it said.
George Markham, national account manager for Hard Rock Cocktails, said: ”We’re absolutely thrilled to partner with Co-op Wholesale. Their scale, expertise, and strong relationships with independent retailers make them the ideal partner for Hard Rock Cocktails as we continue to grow across the UK.
”This partnership ensures that more consumers can experience the Hard Rock spirit wherever they shop, from city centres to local communities.”
Scott Gilmurray, wholesale category controller – spirits & RTDs At Co-op Wholesale, said: “We’re proud to work with brands that bring energy, innovation, and real consumer appeal to the market, and Hard Rock Cocktails ticks all those boxes. The range captures a globally recognised brand and a lifestyle that resonates with shoppers. We’re excited to see the impact it will have across our network of Nisa retailers”
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