Session bitter brand Butcombe Original has launched in a new 440ml can format, rolling out in four-packs (RRP:£6.80/4x440ml) from 26 November.
The new format will be available in wholesale and the independent retail channel, said the brand. The launch offered “convenience without compromising on quality”, it added.
Jayson Perfect, chief operating officer at Butcombe Group said: “The launch of Butcombe Original in cans is an exciting step for us. This new format means more beer lovers can enjoy the same award-winning taste and quality of our flagship session bitter. It reflects the growing demand for heritage beers in convenient formats, and we’re proud to bring Butcombe Original to an even wider audience.”
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