Holland Pies, producer of pies and pastries, has launched a range of pricemarked packs for convenience stores.

Holland’s top two selling lines, Potato and Meat Pie and Steak and Kidney Puddings are now available in £2 pricemarked packs. Both products come in packs of two and are microwavable in less than five minutes.

Bill Smith-coats, spokesman for Holland’s, said: “Pricemarked packs are becoming more and more important to the convenience sector with the majority of branded goods making the move. This clear pricing structure provides transparency to consumers which creates shopper confidence to buy in this channel.”