Grenade has partnered with Sony Pictures to offer consumers the chance to win a trip to Singapore and support the cinema release of the film Venom.
The activity is being supported by a new on-pack promotion as well as advertising across all digital and social platforms.
The competition will run until the end of November with a top prize including return flights from London to Singapore and a three nights’ stay at a luxury hotel as well as a bungee jump, private martial arts masterclass and ride on the world’s first dual swing.
Juliet Barratt, co-founder and cmo of Grenade, said, “We are delighted to have teamed up with Sony Pictures to strengthen the awareness of the new Venom film and give our UK fans an amazing opportunity. This is a really new and exciting project for us and we are excited to see the success of the film and this competition.”
Peter Staines, head of UK promotions for Sony Pictures Releasing International, added: “We wanted to work with Grenade because of its high profile and well-established position in the UK. We knew the collaboration would be a huge success, and look forward to working on other ventures together in the future.”
For full details on how to enter the competion, consumers can visit Grenade’s dedicated website.