Plant-based food brand Gosh! have teamed up with Urban Eat to launch two falafel-fuelled options to eat on the move, available from today (14 January) through the Samworth Brothers network.
Designed for busy consumers, the new Gosh! Falafel & Houmous Wrap and a Falafel, Lettuce & Tomato sandwich (FLT) combine ”bold flavours, quality ingredients and fibre-packed falafels”. The products have been made to cater to the “growing demand for convenient, flavourful meat-free options that don’t compromise on taste,” it said.
Caroline Hughes, marketing director at Gosh!, said: “As more people return to the office and juggle increasingly busy routines, the need for convenient, plant-based food that doesn’t compromise on flavour or nutrition has never been clearer.
“In 2026, we believe convenience and nutrition should go hand-in-hand. We know our consumers often eat on the go, so launching these products in partnership with Urban Eat is about meeting them where they are with options that fit seamlessly into real, everyday life.”
Wayne Greensmith, Head of Marketing at Samworth Brothers Food for Now, added: “As the lead brand in our portfolio of food to go options, we are excited for Urban Eat to partner with Gosh!
“Together, we can bring wholesome tasty plant-based formats to the food to go fixture. Offering breadth of choice with healthier options alongside core favourites ensures that we are providing our retail customers with branded solutions that meet food to go consumers’ changing needs.”
You can now secure your tickets to the Convenience Awards 2026!
Join us on 11 March in Liverpool to celebrate the entire convenience community.
See this year’s finalists and book your seat here.
No comments yet