JTI UK has revealed a refreshed brand identity for its Nordic Spirit nicotine pouches. The updated branding is live across JTI360, with the new design packs appearing on shelves over the coming months alongside updated brand communications at the point of sale.
Nordic Spirit has refreshed its brand identity, inspired by the ‘North Star.’ The modernised packaging offers retailers enhanced guidance on strength and flavour – meaning they can better advise existing nicotine users on the best product for their preferences.
Featuring Dry or Moist indicators on pack, with respective slower and faster releases, nicotine users can select whether to use a pouch which is more subtle in flavour and has a slower release, or more intense in flavour with a faster release. The clear six dot strength system, ranging from 6-17mg, further illustrates the nicotine intensity level, guiding users to the product best suited for their preference. Each can of pocket-friendly Nordic Spirit contains 20 individual pouches and has a compartment in the lid where used pouches can be stored before disposal in a bin. The container itself is made of polypropylene (PP) and is widely recycled in household recycling.
Brand lead manager at JTI UK, James Richards, said: “With nicotine pouches continuing to grow in value at £15.9m a month in the UK, we understand the importance of this category, and to retailers in boosting profits. That’s why, this brand-new look, combined with enhanced on-pack communications, ensures Nordic Spirit achieves superior shelf stand-out and empowers retailers to provide more guidance to existing nicotine users.
“What’s inside hasn’t changed, it’s still the same high-quality nicotine pouch and refreshing flavours in a variety of strengths that your customers know and love.”
The brand refresh follows the launch of the Nordic Spirit Frosty Mint Max in October, which first debuted the new look complete with the North Star logo.
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