UK nut butter brand Pip & Nut is springing up at stations across London’s Underground network in a series of new adverts.
The OOH campaign is aiming to build on the brand’s award-winning 2025 brand platform, Obsession Spreads, and the campaign taps into a simple consumer insight: once you try Pip & Nut, you’re converted.
The new creative encapsulates the brand’s “playful personality and the devotion of its fans,” it said.
Running for four weeks, the standout placement will reach 47% of all Londoners an average of 49 times, Pip & Nut added. The campaign, which sees the brand’s iconic red squirrel brought to life, is part of a wider early-year push that includes a high-impact poster site in East London’s Broadway Market - described as Pip & Nut’s heartland by the brand - plus in-store activations and creator collaborations.
Additionally, the brand is sponsoring four London RunThrough races, highlighting its snack bars as the perfect natural and nutty energy fix for active lifestyles.
Commenting on the placement, marketing director, Jacq Ellis-Jones, said: “Obsession Spreads really struck a chord with consumers in 2025, helping us grow London brand awareness by 10% and become the UK’s number one nut butter brand.
“Launching it on the Underground at the start of the year feels like the perfect way to kick off 2026 – spreading a little joy, a lot of flavour and reminding everyone why Pip & Nut is the brand you can’t help but love.”
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