Epicure is set to launch a range of five new pestos, each taking inspiration from a different part of the world.
The pesto range, which will feature Chakkalaka (South-African), Chermoula (North African), Chimichurri (South American), Mojo Verde (Spanish) and Zhoug (Middle Eastern), will be available to the convenience channel with an rrp of £2.99 (180g).
Jason Beaumont, director of brand owner PWbrands, said: “We’re constantly travelling the world in search of innovation and the most flavoursome ingredients to bring authentic global products to UK consumers. We are honouring the Epicure heritage by going back to our grass roots, throwing the net worldwide and sourcing the best ingredients to bring our end users a taste of the globe.
“Often, people assume pesto is only the traditional, green, Italian kind – but that is just one variety. Pesto means ‘a herb that is crushed’ and, at Epicure, we are taking pestos to a new level with five outstanding flavours that can be used across a multitude of dishes to bring exciting flavour to the palate and vibrancy to the plate.”
Along with the new products, Epicure has designed a new labelling design consisting of modern fonts with a contrasting palette of black, white and gold, to highlight the heritage and longevity of the Epicure brand, as well as the usage of quality ingredients.