Ginsters has unveiled its summer limited edition offering.
Available fom 9 April, the Limited Edition Creamy Tomato, Chicken & Mozzarella Slice (170g) RRP £1.95, contains 100% British chicken cooked in a creamy sauce with tomatoes, mozzarella and basil pesto.
The launch of the new Limited Edition Creamy Tomato, Chicken & Mozzarella Slice comes after January’s launch of Limited-Edition Cauliflower Cheese Slice and reintroduction of Ginsters’ Festive Slice, which contributed to Ginsters’ highest-ever December market share, with 52% of sales being incremental to the category.
Sam Mitchell, Ginsters managing director, said: “The latest launch in our Limited Edition Slice range is designed to bring excitement, variety and innovation to the category and introduce new shoppers to Ginsters slices as they browse for more tempting, great value lunch options. We are proud that our innovation strategy has continued to grow our category and we hope that the mouth-watering new Creamy Chicken, Tomato & Mozzarella Slice will bring even more shoppers in.”
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