Ginsters announces £4m investment in media campaign

Ginsters is to invest a further £4m in its ‘Taste the Effort’ campaign.

Bringing its brand spend to more than £8m he ‘Taste the Effort’ campaign runs from 16 February on TV, radio, social media, PR, and shopper marketing, with the return of Merryn, the humorous, warm, and nurturing farmer who was introduced in the first wave of the campaign in October 2023.

Ginsters marketing director Emma Stowers said: “We are thrilled with the success of the ‘Taste the Effort’ campaign since its launch. This has been a significant investment for the brand, and it is really working hard for us, cementing our position as category leaders, and driving home our messages around taste, quality and locally sourced ingredients. We are excited to see what 2024 will bring.”