Ginsters grows pasty, slice and bakes ranges with three new lines

Ginsters is to expand its pasty, slice and bakes ranges with three new recipes this September.

The new lines are: BBQ Hunters Chicken Slice (RRP: £1.95/170g), Smoky Beef Chilli Pasty (RRP: £1.95/180g) and Mexican Bean Bake (RRP £1.50/117g).

The new flavours are designed to attract new family shoppers into the category, particularly ones who are seeking out adventurous flavour innovations.

Sam Mitchell, Ginsters managing director, said: “We are really proud of these three new products. It was really important that we deliver a brand-new flavour profile for each of our ranges, rather than duplicating something predictable across all three. We want to create excitement for the Ginsters brand as well as for the category as a whole. Our new Pasty, Bake and Slice innovations give consumers a wider choice for a satisfying, delicious lunch, packed full of quality ingredients, at affordable prices, and are set to do just that.”