General Mills UK has revamped its Green Giant range. The brand now features a modernised look which includes new product photography and increased usage of sunshine cues that General Mills hopes will ensure stronger prominence on shelves.
The Salad Crisp variant has also changed its on-pack flash from yellow to purple to help it stand out. This new look has been introduced to attract new customers to the category and to reclaim any lost consumers.
Green Giant is being supported by a £4m marketing spend in 2011.
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