Fulfil has this week launched the second phase of its multi-million-pound ‘Life’s Wonderfuel’ campaign in London and Manchester.
Bringing together consumer advertising with social media activation, the out-of-home campaign will be supported by a six-week #FeedtheDream social challenge to give shoppers a chance to “fulfil their bucket list dream”.
The competition will invite consumers to interact with the Fulfil brand on social media and take part in the challenge. The activity will be promoted via digital billboards on high streets and key shopping locations.
Jill McCarron, international marketing director at Fulfil, said: “The second phase of our UK marketing campaign targets the active lifestyle community in two of the country’s biggest cities. We really want to create an impact in the lives of our target audience - the 18-34-year-old ‘Fulfillers’ who live an active, social and full-on life. Implementing out-of-home and social media marketing strategies is essential for us to reach these consumers.”
Fulfil has also teamed up with ten key active-lifestyle personalities across the UK and Ireland to share their bucket lists on social media and encourage their communities to do the same.
The campaign also includes a sampling element with the healthy snacking brand sending out bars to selected entrants throughout the autumn.