Dash Water has unveiled a new packaging design for its multipacks.
The new look aims to “reinforce its status as the ultimate healthy and delicious soft drink”,” said the flavoured sparkling water brand.
Each new pack brings fruit to the forefront using “vibrant, freshly shot” imagery capturing the “full-flavour experience consumers can expect”.
Alongside the new design, Dash has launched a 12-pack format in retail for the first time, bringing an online bestseller in-store.
“75% of Dash’s online sales come from 12-packs. So bringing that format in-store was a no-brainer,” said Jack Scott, co-founder of Dash Water.
“It responds to strong consumer demand for value, convenience and fridge-filling formats – especially in the warmer months when people are reaching for healthier options to enjoy, share and stock up on. We want to make it as easy as possible for people to make better choices this summer, without compromising on taste.”
Each pack is ClimatePartner certified at the product level and made from fully recyclable materials, reflecting the brand’s “ongoing efforts to reduce emissions and support climate projects”, it added.
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