Coca-Cola has unveiled a three-year partnership with the Premier League, returning as the official soft drinks partner.
Launching in the 2025/26 season, the partnership would bring an exclusive on-pack promotion to stores across the UK and Ireland, with more details to be announced soon, said the soft drinks brand.
It plans to activate the sponsorship across several of its brands including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade and Smartwater.
The tie-up is expected to bring supporters closer to the action through exclusive fan activations, centre circle experiences and access to tickets, the brand said.
Coca-Cola has also become a partner of Premier League’s Summer Series, it added.
Commenting on the extended partnership, Javier Meza, president of marketing, Europe, Coca-Cola, said: “We are thrilled to be partnering with the Premier League, the most competitive and compelling football league in the world. Football and the Premier League are global passion points, and we look forward to uplifting fans and making their experience even better by bringing them closer to the action.”
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Coca-Cola’s brand purpose is about bringing people together, and that’s exactly what happens on match days. This partnership is a brilliant opportunity to connect with fans through the drinks they know and love - and we know it will drive sales for retailers.”
Will Brass, Premier League chief commercial officer, commented: “We are delighted to welcome back Coca-Cola as the Official Soft Drink Partner of the Premier League. Coca-Cola is loved and enjoyed by millions around the world, much like the Premier League, and brings years of experience in top level sport sponsorship and fan engagement. We look forward to working together over the coming seasons to drive further success for us both through this expansive, exciting partnership.”
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