Hydration experts iPRO Hydrate have announced its official launch with Epicurium, one of the UK’s leading healthy food wholesalers.
The partnership marks a major step forward in the brand’s mission to make “healthy, functional hydration more accessible to retailers and consumers across the country,” iPRO says.
Through Epicurium’s trusted distribution network, which includes over 2,500 retailers, convenience stores, cafés and more, iPRO is introducing two of its most popular flavours - Orange & Pineapple and Berry Mix.
Crafted with health-conscious individuals in mind, iPRO Hydrate is caffeine-free, contains no artificial colours or flavourings and is naturally sweetened with stevia. The drinks are low in sugar, vegan friendly and Halal certified. The packaging is also fully recyclable, and each bottle is made using 30% recycled plastic.
Ben McKechnie, managing director at Epicurium, said: “We’re thrilled to welcome iPRO Hydrate to our portfolio. Our mission is to help retailers excite their customers with on-trend, healthy brands, and this ticks every box. These drinks offer real functional value, great taste, and sustainability credentials that genuinely matter to consumers.”
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