Trip has added a new flavour to its Mindful Blend range in collaboration with mental wellness app Calm.
Wild Strawberry (RRP:£2/250ml, RRP:£2.30/330ml) has launched with an on-pack promo, offering shoppers a three-month subscription to Calm Premium for free with every purchase.
The new variant offered a balance of “sweet wild strawberry with tangy grape and a touch of aromatic sage”, said Trip.
It is infused with magnesium and botanticals of chamomile, lion’s mane, and lemon balm, all known for their “stress-reducing and mood-boosting” benefits.
The partnership is an “exciting step” in the brand’s mission to support everyday mental wellbeing, offering shoppers an “easy, low-cost path to better mental health”, added the brand.
“We’re absolutely fizzing with excitement to be partnering with Trip,” said Michael Acton Smith, Calm co-founder.
“Calm was created to help people feel happier and healthier; Trip is all about finding calm in everyday chaos, so this really is a perfect match. What’s more, mindful moments are valuable, no matter what inspires them, so we hope Calm’s life-changing content combined with Trip’s transformative botanical blend brings bubbly balance to us all.”
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