Energy drink brand Tenzing has unveiled a nationwide summer campaign.
The brand is on a mission to “increase overall awareness, educating further on healthier and better alternatives to traditional energy drinks”, it said.
The campaign will be rolled out in various formats across the London Underground, on roads and on buses. Each two-week phase will feature 1,606 advertising assets, aiming to reach 75% of the London population.
In addiiton, Tenzing is launching a UK-wide digital campaign across Google, YouTube, Meta, and TikTok.
The campaign follows Tenzing’s recent investment from Heineken UK for a minority stake in the brand to support its ongoing growth.
Its natural energy drink range is 100% plant-based, low in calories and crafted with real fruits, plants and electrolytes.
“Tenzing changed the way people energise; no more artificial ingredients or sky-high calories. We were the world’s first credible ‘better for you’ energy drink,” said Huib van Bockel, Tenzing founder.
“Tenzing has become the go-to brand for a new generation that demands more: natural energy, low sugar, and no artificial junk. This generation won’t settle and neither will we. That’s why we’re stepping up as the second-biggest advertiser in the category, right after Red Bull”.
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