Damm UK, the British arm of Barcelona-based independent family brewer S.A. Damm, and owner of the Estrella Damm brand, has agreed to acquire the Old Speckled Hen family of beer brands from Greene King.
The award-winning family of brands includes Old Speckled Hen, Old Golden Hen, Old Crafty Hen, Old Master Hen and Low Alcohol Old Speckled Hen.
During the transition process the Old Speckled Hen brands will continue to be brewed at Greene King’s Westgate Brewery. This will ensure continuity of supply and consistency of quality during the handover period. Following this, brewing is scheduled to move to the Damm Eagle Brewery in Bedford.
The agreement marks a new era for one of the UK’s most recognised premium ale brands and reflects the strong working relationship between Greene King and Estrella Damm. Central to the discussions has been securing a solid future for the brand, its customers and consumers.
Following completion of the purchase, the Old Speckled Hen brands will continue to be available in the off-trade as well as Greene King’s vast network of pubs.
Luke White, managing director of Damm UK, said: “Old Speckled Hen is an iconic British ale brand with a rich heritage and loyal following, and we are proud that Greene King has chosen Damm UK to take the brand forward into its next chapter.
“We’ve great respect for the history Greene King has built around Old Speckled Hen over the last 25 years and look forward to working closely together throughout the transition period to ensure continued success for the brand, customers and consumers alike.”
The acquisition reinforces “Damm’s long-term commitment to the UK market following the purchase of the Eagle Brewery in Bedford in 2022 and subsequent investment in the site,” it said.
No comments yet