Vegan ice cream maker Over The Moo has launched a campaign to highlight the importance of our freezers when it comes to snacking.
Its Find Love in Your Freezer campaign will span socials and OOH advertising, and forms part of a significant six-figure marketing investment earmarked this summer. It also points to the unveiling of new UK listings to support the brand’s awareness and growth in mainland Europe and beyond.
The brand already has listings in over 150 stores, as well as delis, including Costcutter and Spar, and is now looking to grow further.
Tipping its hat to the humble choc ice, the sharing bags of lactose-friendly, guilt-free bites are adding dark chocolate to the plant-based freezer fixture, swapping out cow milk for responsibly farmed coconut ‘mylk.’ At under 30 calories a bite, Over the Moo is also taking a stand for ardent snackers with smaller appetites who love regular guilt-free snacking, whilst recognising that frozen is the fastest snacking arena, it said.
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