The alcohol industry’s self-regulator and social responsibility body, The Portman Group, is to welcome Damm UK as its newest full member, bringing the overall membership to 22 companies from across the drinks industry and its largest ever.
Now entering the 30th year of its code of practice, the group said “having a strong and flourishing membership is essential”.
Damm, best known for its Estrella Damm lager, has a long history of producing a number of well-known beers and lagers, some of which will now be brewed in the UK in Bedford at the recently launched Damm Eagle Brewery.
Luke White, managing director at Damm UK, said: “As a total beverage company that produces alcohol, we take responsibility very seriously. Becoming a member of the Portman Group in Damm’s 150th year demonstrates our commitment to ensuring all our customers are enjoying our products in a responsible and moderate way.”
Matt Lambert, CEO of the Portman Group, said: “The Portman Group has been working in partnership with its industry members for more than 30 years to encourage responsible business practices and moderate consumption by those who drink alcohol and as such, we’re excited to welcome Damm UK as our newest member.
“Being a responsible producer has meant that joining the Portman Group was an easy step for Damm and we look forward to working with them to ensure they continue to market their products responsibly and encourage them as leaders in best practice across the drinks industry.”
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