Independent chilled coffee brand, Arctic Coffee, is set to launch a “category-first” product with the introduction of a ready to drink (RTD) Arctic Decaf Café Latte.
Initially landing in Tesco stores from May before then rolling out to grocery and convenience later in 2026, the new addition offers the same great taste consumers love - but without the caffeine.
The launch marks another moment of innovation for the brand, which has “built a reputation for identifying gaps in the chilled coffee category and delivering accessible, great-tasting products that respond directly to consumer demand,” it said.
Arctic Decaf Café Latte has been created for consumers who enjoy iced coffee on-the-go but want to moderate their caffeine intake - whether that’s avoiding caffeine later in the day or simply choosing a caffeine-free option for lifestyle reasons.
The launch also taps into the growing trend of caffeine moderation among younger consumers and health-conscious shoppers.
Despite the continued growth of the RTD iced coffee category, decaf options remain limited, presenting a clear opportunity for retailers to expand choice for shoppers.
Jo Taylor, senior marketing manager at supplier Crediton Dairy, said: “This May will see the launch of another category first which will offer the same great Arctic taste our consumers love but without the caffeine. It’s a clear gap in the market and is a product consumers are also asking us for both in our socials and in our market research.
“Arctic Decaf Café Latte will also appeal to those simply wanting a healthier low calorie choice. With less than 150 kcals per 330ml serving, low fat, no added sugar, a good source of protein and hydration and, of course, no caffeine, it’s about meeting the needs of all coffee consumers.”
The new line is available at the same accessible price point as the rest of the Arctic Coffee 330ml range (rrp: £1.15).
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