Energy drink brand Boost is to “accelerate growth” for its Sport range with the launch of a limited edition Tropical Punch flavour, responding directly to increased shopper demand for flavour innovation and limited edition flavours, it said.
Lisa McKenna, Boost brand director at supplier AG Barr, said: “Our Boost Sport limited edition flavours have been proven to drive excitement, delivering a 10% uplift in sales over the past three years.
“Boost Sport launched Raspberry & Mango in 2023, Watermelon & Lime in 2024 and Cloudy Lemonade in 2025. To continue this momentum, Tropical Punch will be supported with digital activation, sampling and bespoke toolkits for retailers available in June.
”We recommend retailers prominently display the new flavour next to other Boost Sport flavours in their energy fixture, to offer choice to their shoppers and drive incremental sales.”
Boost is currently investing in a multi-million-pound campaign across the UK and Ireland in a bid to position the brand as a ‘no-brainer’ in the drinks category, while championing its functionality and sales power.
Live until July 2026, the campaign is live across OOH advertising, digital and social media, as well as street sampling reaching over 500k consumers. It is all focused on its core audience of 18–34-year-olds, reaching over 20 million consumers.
This builds on Boost’s multi-year sponsorship with the rugby Super League, creating further mass awareness and credibility for the brand within the performance sector.
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