The Leeds-based Abu Bakr supermarket chain is celebrating this week after surpassing 15 million views across its Instagram and TikTok channels.
The group, which operates supermarkets across Leeds and West Yorkshire, has seen “explosive growth” online thanks to a stream of viral videos showcasing its products, in-store experiences and community-focused campaigns.
The family-run business, which began as a small convenience store in 1987, said its recent social media success has helped attract visitors from across the UK, with customers reportedly travelling from cities including London, Birmingham and Sheffield after discovering the supermarket online.
Managing director, Hamza Hussain, said the milestone reflects the company’s growing connection with younger audiences and the wider community: “Reaching 15 million views across our social platforms is a massive achievement for our team and shows the power of connecting with people in an authentic way.
“Social media has allowed us to showcase our culture, our products and the incredible diversity of our customers…”
“We’ve always wanted Abu Bakr to be more than just a supermarket. Social media has allowed us to showcase our culture, our products and the incredible diversity of our customers to people right across the UK.”
Abu Bakr’s social videos regularly feature new food ranges, fresh produce, international snacks, customer interactions and behind-the-scenes moments from stores in areas including Kirkstall Road, Queens Road, Roundhay Road and Batley.
The supermarket has also gained attention for celebrity appearances and large-scale promotional events. Dubai social media personality Money Kicks visited the company’s flagship Kirkstall Road site, drawing huge crowds and further boosting the brand’s online reach.
Hamza added: “We’re only getting started. Our aim is to keep innovating, keep entertaining and keep giving customers a shopping experience they can’t find anywhere else.”
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