Global Brands, the drinks producer behind the likes of Hooch, VK and Franklin & Sons, has today announced the acquisition of the low-calorie, gluten-free beer and cider brand, Skinny.
The acquisition sees Skinny Lager, IPA and Fruit Cider brought into the group’s portfolio with immediate effect.
Skinny Brands was originally founded in 2015 and designed to offer ‘better-for-you’ alcoholic alternatives without compromise, and a decade later the drinks are listed in major retailers including Tesco and Morrisons.
The acquisition follows Global Brands’ acquisition of Hooch, Hooper’s and Reef in 2023, and reflects the company’s “continued focus on investing in brands that strengthen and diversify its portfolio, in line with consumer demand,” it said.
Speaking on the acquisition, Steve Perez, founder and CEO of Global Brands, explained: “I’ve long admired Skinny Brands - the shift towards low calorie, gluten free options is something we’ve been actively monitoring for some time, and the team has done an impressive job at building a brand in what is a highly competitive and fast-evolving category.
“We are always evaluating how we can strengthen our brand portfolio for our customers, and this acquisition marks another important milestone in that journey. Skinny Brands has built a strong position and we believe these drinks offer a great, natural fit for our business and for the customers we work alongside.
“With our international reach, this acquisition means we’re able to put the full strength of our business behind Skinny Brands - from distribution and logistics to our established customer network - accelerating its growth by introducing it to new markets, while also giving our customers access to a broader, more relevant portfolio within a high-growth category.”
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