As previously reported, Walkers is calling on the nation to dream up its next crisp flavour, backed by TikTok food sensation and ‘Queen of Potatoes’ Poppy O’Toole (below).
Walkers says crisp lovers have already submitted thousands of ideas to be in for a chance of winning a share of sales up to the value of half a million pounds in the Do Us A Flavour competition, which closes on 15 February.
Sweet and salty combinations have been a growing trend, but it looks like many are ready to turn their crisps into full-blown sweet treats, with Fairy Bread, Cinnamon Bun and Peanut Butter & Jelly already suggested.
Walkers reports that British classics have also been in high-demand. Fans have put forward everything from Yorkshire Pudding & Gravy, Pork Pie & Pickle and ‘Pub Crisps’ have also been entered into the draw.
Wayne Newton, senior marketing director of Walkers Snacks at supplier PepsiCo, said: “We’re loving seeing just how excited people are to decide Walkers’ next flavour.
“Of all the things we do at Walkers HQ, seeing the creativity and passion that has gone into these submissions has given us a real buzz to launch this new flavour - whatever it ends up being!”
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