Boost has signed a multi-year partnership as the official sports and energy drink of Betfred Super League.
The deal will include matchday activations, giveaways, pitchside LED advertising, on-pack promotions and retailer support throughout the 2026 rugby league season.
Lisa McKenna, brand director at AG Barr, said: “We’re absolutely delighted to become an official partner of the Betfred Super League - the straight up fuel for a straight talking game. Rugby League is known for its no-nonsense, down-to-earth simplicity, which is what Boost is about.”
Bobby Bahadori, commercial director at Rugby League Commercial, said: “We’re thrilled to be able to join forces with Boost ahead of the new Betfred Super League season. As we prepare to welcome bumper crowds on the first week of Super League action, fans can get energised for all the action and excitement that lies ahead.”
You can now secure your tickets to the Convenience Awards 2026!
Join us on 11 March in Liverpool to celebrate the entire convenience community.
See this year’s finalists and book your seat here.
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