Following on from the new of its full range refresh earlier this month, Walkers is kicking off its FIFA World Cup 2026 partnership with a major on-pack promotion across its Max brand, offering lucky shoppers the chance to win tickets to the opening match of the event.
Live until 8 March, Walkers Max will be the only snack brand in its portfolio offering the exclusive chance to win trips to the FIFA World Cup 2026 opening match, alongside thousands of official Adidas footballs available to be won instantly.
This gives retailers “a clear opportunity to tap into early football excitement and bring the buzz of the world’s biggest sporting event into store,” Walkers said.
The new promotion builds on Walkers Max’s “central role in shared viewing occasions around Britain’s number one sport, while helping retailers capitalise on heightened shopper engagement during the FIFA World Cup 2026,” it added.
Available across grocery and impulse, the on-pack promotion enables retailers to activate football earlier and for longer, extending momentum beyond the traditional summer peaks.
The promotion will be available across Punchy Paprika, Sizzling Flame Grilled Steak, Jalapeño & Cheese and Hot Chicken Wings flavours, spanning both grab and sharing formats.
The special packs are available in 50g (RRP £1.10), 70g (RRP £1.35) and 140g (RRP £2.25) sizes.
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