Crisp brand Walkers has launched a new competition called Do Us A Flavour, which consists of a TikTok-first nationwide search for the next Walkers flavour, calling on the public to get creative and submit their dream crisp ideas.
Crisp lovers are invited to share their flavour suggestions by simply submitting a video on TikTok.
After a series of challenges, two flavours will be turned into limited edition products and the winning flavour will be added as a permanent addition to the line-up and sold nationwide. The competition launches today (23 January) and will be open until 15 February.
The competition follows the launch of Walkers brand-new Hot Honey flavour and full brand refresh announced earlier this month.
Walkers has also teamed up with TikTok food sensation and Queen of Potatoes, Poppy O’Toole. Previous guest judge on Celebrity MasterChef with 4.8m followers on TikTok, she will be encouraging the nation to get their thinking caps on.
O’Toole said: “The trends I’m seeing right now are all about bold contrasts, big flavours and dishes that spark conversation.”
Entries can easily be submitted by posting a TikTok video sharing a flavour idea and tagging @walkers_crisps with the hashtag #DoUsAFlavour.
The winning creator will not only get a share of sales up to the value of £500k, but also be invited behind the scenes at Walkers HQ to help bring their flavour to life - including heading to the factory to see the very first packets roll off the production line.
Wayne Newton, senior marketing director of Walkers Snacks at supplier PepsiCo, said: “Walkers has a rich heritage of flavour innovation, something we’ve always been immensely proud of.
“While we’ve had previous iterations, we’re taking this year’s search to the next level through TikTok - a space that perfectly reflects how our flavour-obsessed nation shares their love for crisps today.”
The full competition will run throughout 2026 before the winning flavour is announced later in the year and becomes a permanent addition to the Walkers line-up.
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