Wembley Stadium connected by EE has announced a new multi-year partnership with PepsiCo, to become the Stadium’s Official Carbonated Soft Drinks & Crisps Partner until 2030.
The partnership sees a range of PepsiCo beverages and crisps, including sugar-free options, supplied throughout the national stadium, elevating the fan experience at a multitude of high-profile events.
This partnership is a first for PepsiCo in the UK, supporting a national stadium and showcasing its popular soft drink and crisp brands.
The purpose driven partnership is key in supporting Wembley Stadium to connect with its visitors and bring meaningful and memorable experiences to its fans across a variety of sporting, music and entertainment events.
Both PepsiCo and Wembley Stadium are focused on supporting a vision for zero sugar and offering sustainable products that visitors can enjoy at their favourite events. The joint commitment of both parties will see this partnership flourish and most importantly create even better experiences for all those visiting.
Mark Lynch, stadium director, said: “This is demonstrates our commitment to elevating fans’ experience throughout the stadium. More choice, more quality and more fan favourite products.
“The Pepsi brand is recognised throughout the world and has a long-standing heritage in sport and entertainment. It makes them the perfect fit for Wembley Stadium.
Adam Warner, vice president of global sports and entertainment partnerships at PepsiCo, added: “This collaboration brings our much-loved food and drink portfolio together with music and football under the most iconic roof in the UK.
”We’re truly excited about this partnership and look forward to a journey that will not only strengthen our respective brands but also create memorable moments for fans.”
No comments yet