BrewDog is offering convenience retailers free stock in exchange for creative advertising spaces as part of a channel-exclusive competition.
The Scottish brewer is seeking “standout spaces that bring its brand front and centre while adding value in-store”, it said.
Suggested locations included delivery vans, shutters, fridges and staff uniforms.
Participants would receive stock allocations based on the size or number of spaces provided, it said, adding it would handle the installation and removal of all branding in the provided advertising spaces.
The initiative “delivers immediate value with zero financial outlay and unlocks high-visibility brand activity that drives consumer awareness straight to participating stockists,” the brewer claimed.
Retailers interested in taking part are advised to fill out an online form by midnight on 13 February.
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