WKD is branching out into the cider market with the launch of WKD Core. The 4.5% abv apple cider comes in 500ml green bottles featuring the familiar WKD logo above an 'Apple Cider' descriptor. The launch is backed by a summer campaign including national outdoor, press and TV advertising plus a sampling drive. Pos material is available and there will be promotional activity to encourage retailers to stock the new drink.

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