Coldpress goes big in juice shot market

Coldpress has entered the juice shots sector with two flavours that come in 150ml bottles.

Coldpress Big Shots are available in Tumeric Hot Shot and Ginger Shot, with and rrp of £1.50-£2, in an effort to provide better value against smaller shots on the market.

Founder Andrew Gibb explained why the business has gone bigger with its shot range. “We couldn’t help thinking that paying £2 for a 60ml shot was a major barrier to increasing category penetration and allowing more fine juice enthusiasts into the shots fold. At a time of spiralling food & drink costs we wanted to give health-conscious juices category a shot in the arm.”