Hot on the heels of its iconic Polar Bear Christmas ads Coca Cola has joined forces with the WWF to launch Arctic Home, a project to raise awareness and funds for the home of the polar bear.

The project will combine WWF’s conservation expertise and Coca Cola’s marketing exprience to highlight the plight of polar bears in the Arctic.

Over 300m cans and packs across Europe will feature an image of a polar bear and a TV campaign will launch on February 2.

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