Inspiring the convenience community
Coca-Cola is celebrating its 125th anniversary this month with an integrated marketing campaign, special commemorative packs and a range of in-store pos. Bespoke on-pack graphics play on the heritage of the brand and shoppers also have the chance to...
Coca-Cola Enterprises has launched Powerade Energy, which it claims is the first 'dual energy' soft drinks product. Powerade Energy combines 'stimulate' energy with 'revive' energy to deliver sustained performance energy. It is designed...
Coca-Cola Enterprises is extending its pricemarking activity to lines such as Oasis Summer Fruits (99p for 500ml), 2ltr Schweppes Lemonade ( 1.49) and all 500ml cans of Relentless ( 1.59). The company is also marking 330ml cans of Fanta, Sprite, Dr...
The nutty chocolate bar range has also been rebranded.
Supplier found 55% of pet owners failed to purchase petfood in convenience stores due to lack of choice.
Suntory Beverage & Food GB&I hopes the new Ribena format will attract more impulse buyers to the carbonated juice drink.
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