Coca-Cola has launched an on-pack competition for its Powerade brand, giving consumers the opportunity to win one of 50,000 iPod Shuffles.
The promotion is designed to help motivate the British public to start exercising and will last throughout November. It will be supported by a digital advertising and poster campaign.
Coca-Cola is celebrating its 125th anniversary this month with an integrated marketing campaign, special commemorative packs and a range of in-store pos. Bespoke on-pack graphics play on the heritage of the brand and shoppers also have the chance to...
Coca-Cola Enterprises has launched Powerade Energy, which it claims is the first 'dual energy' soft drinks product. Powerade Energy combines 'stimulate' energy with 'revive' energy to deliver sustained performance energy. It is designed...
Coca-Cola Enterprises is extending its pricemarking activity to lines such as Oasis Summer Fruits (99p for 500ml), 2ltr Schweppes Lemonade ( 1.49) and all 500ml cans of Relentless ( 1.59). The company is also marking 330ml cans of Fanta, Sprite, Dr...
No comments yet