Chocolatier Toblerone has announced it’s to expand its portfolio with three new innovations.
The new lines are Toblerone Biscoff Diamond Truffles, a range of Toblerone 100g bars and a limited edition Toblerone Crispy Caramel in the 340g size. Each product has been designed to “attract incremental shoppers into the premium chocolate category and offer moments of small luxuries,” it said.
Premium chocolate continues to outperform the wider market, with the segment forecast to grow by 13%, Toblerone added, highlighting a “significant opportunity for retailers to drive value sales through premium products.”
The new truffles bring together two iconic brands for a new premium offering, combining a Biscoff spread filling with crunchy pieces of Toblerone nougat. The launch looks to “leverage Toblerone Truffles’ strong momentum within premium gifting.”
The Crispy Caramel block, meanwhile, introduces a distinctive texture profile to the iconic range, combining the brand’s signature milk chocolate with salted crispy caramel pieces for a satisfying crunch that complements the smooth, creamy chocolate.
Available until the end of the Christmas season, the new addition looks to tap into the Christmas Gifting occasion with a unique flavour offering. The extension will be available in the standard 340g block as well as in the new 100g range.
The 100g range is hoping to appeal to younger consumers seeking indulgent, premium treats, while providing a more accessible entry point into premium chocolate.
Available in a range of flavours including Milk, White Chocolate and the new Crispy Caramel variety, the format is positioned to drive both penetration and frequency by targeting evening indulgence occasions.
Ristika Dara Ninggar, brand manager for Toblerone at supplier Mondelēz International, said: “Toblerone continues to drive growth in premium chocolate by delivering distinctive, value-adding innovations that excite shoppers.
“Following the strong success of our Toblerone Truffles range, partnering with Biscoff was a natural next step, bringing together two iconic brands to create a highly differentiated proposition. We’re confident this launch will help retailers attract younger shoppers, drive incremental sales and bring new energy to the premium gifting category.
“The new 100g range offers shoppers an accessible way to enjoy premium chocolate during everyday indulgence moments. Our new limited edition Toblerone Crispy Caramel also looks to expand our gifting range, and together, these innovations, alongside will help retailers recruit younger shoppers, drive category value and create excitement across the premium snacking and premium gifting occasions.”
To support the launches, Mondelēz International is investing heavily behind the Toblerone brand to drive mental and physical availability, including media investment, sampling activity and retail activation, it said.
No comments yet