As the knockout stages of the World Cup tournament progress, spending increases with consumers set to spend half a billion pounds (£504.6m) in the next Round of 16, according to the latest report from the VocherCodes.co.uk website.
Its 2026 World Cup Spending Report reveals football fans are forecast to spend £383.9m with retailers, and a further £120.7m in hospitality venues across the next eight games.
An impressive 18.7m people will be tuning into this next knockout stage, with 95% (17.7m) watching from home to see which team makes it through to the quarter finals.
As a result, retail sales will outperform hospitality sales, with the majority going towards food and drink (£221.4m).
England’s next showdown against Mexico is set to boost the economy by an impressive £395m. Due to the 1am Monday morning kick-off time, 14.3m of the total 17.8m fans set to tune in will be watching from home. As a result, retailers are set to benefit the most from heightened sales, as consumers spend £310.6m for this match alone.
Moji Oshisanya, Chief Commercial Officer at VoucherCodes, said: “As the tournament reaches its peak, each knockout game brings higher stakes and increased consumer spending.
“Due to the 1am kick-off, hospitality venues looking to cash in on this summer’s World Cup action should make the most of extended licensing laws, catering to fans seeking an atmosphere for these later matches.
“With every England game potentially their last, it’s now or never for brands looking to drive purchases of last-minute merchandise or at-home watch-party essentials. Offering limited time offers or rewards can be a great incentive for consumers who may have been hesitant to spend on the World Cup, but are now eager to get in on the action.”
The full report can be read here.
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