Drink maker Dash has announced it is to unveil its largest ever ad campaign.
The brand, known for its simple, real fruit-infused drinks, is launching the national media campaign this July, expanding its The Drink That Has It All platform with its largest media investment to date.
Running from 1-31 July, the campaign has been designed to reach one in seven UK adults an average of 25 times each, delivering over 203m impacts throughout the month.
Building on the success of last year’s launch, Dash is expanding its media investment across TV (Sky and ITV1), digital, OOH and, for the first time, radio (Capital and Heart), delivering its broadest media presence to date.
Combined, the activity will reach approximately 72% of London adults across July, delivering standout visibility during the key summer trading period.
Jack Scott, founder and CMO at Dash, said: “We’re building on our momentum with a refreshed OOH creative that dials up Dash’s taste credentials, alongside an expanded media plan that introduces new channels and takes the campaign further than ever before.
“People are tired of brands telling them what they need to cut out or sacrifice. Dash has always stood for the opposite. We believe you can have incredible flavour, refreshing fizz and great ingredients without compromising on your health.”
Alongside the campaign, Dash is launching a nationwide on-pack promotion across its 500ml Big Dash range. Consumers who purchase will have the chance to win a Mini, helping drive excitement and sales around the brand’s meal deal proposition throughout the summer.
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