Wine brand Jacob’s Creek is launching Welcome to the Creek, a major summer campaign supporting its refreshed UK range, on the market since April, helping shoppers choose wine by taste, occasion and mood.
The next phase of the relaunch is backed by supplier Vinarchy’s biggest investment behind the brand, with the global campaign launching in the UK first, underlining the brand’s “ambition to transform for a new generation of consumers,” it said.
Following strong early distribution and activation, the campaign is designed to build further momentum through the summer.
The refreshed range has been designed around lighter, more refreshing styles and clear taste descriptors, including Juicy & Smooth, Refreshing & Lively, Vibrant & Fruity and Zesty & Fresh, helping simplify choice in a category that can often feel complex, technical, or difficult to navigate.
Through a high-impact campaign spanning television, streaming, digital, social, outdoor and retail environments, Disney+ sponsorship, in-store activation, sampling and customer-led activity, this next phase is designed to build awareness before store, create visibility at store and drive trial through the summer.
Jacob’s Creek’s global brand director, Camille Mckay, said, “Welcome to the Creek represents far more than a new campaign. It’s the first expression of a transformed Jacob’s Creek and an exciting new chapter for the brand.
“This relaunch is designed to help Jacob’s Creek stand out in a crowded category and make wine feel more approachable and enjoyable, while giving shoppers clearer, more intuitive ways to choose the right wine for the moment.”
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