Carlsberg is promoting its newly relaunched Danish Pilsner with the launch of new TV ads.

Carlsberg ad - Copy

The 30-second Carlsberg Danish Pilsner TV advert is set to debut on 23 May during Hatton Garden on ITV, and will run throughout the summer on TV and digital channels.

Carlsberg UK vice president of marketing, Liam Newton, said: “At Carlsberg UK, we lost our way. We focused on brewing quantity, not quality; we became one of the cheapest, not the best. In order to live up to our promise of being ‘probably the best beer in the world’, we had to brew a better one.

”So, we’ve completely rebrewed Carlsberg from head to hop in order to create a crisper, fuller flavour. The aim of our marketing campaign is to get consumers to try our new Carlsberg Danish Pilsner and drive re-appraisal of the brand in the UK. It’s been great to see the reaction so far, and we hope drinkers will respond to the humour of our new TV ad, starring Mads Mikkelsen, by trying Carlsberg Danish Pilsner this summer.”

A 50 second version of the advert will air during Gogglebox on Channel 4 on 24 May.