Coca-Cola Europacific Partners (CCEP) has launched the first-ever on-pack promotion across its Jack Daniel’s & Coca-Cola ready-to-drink (RTD) range, giving shoppers the chance to win tickets to live music experiences.
Running until Monday 29 June, the promotion invites consumers to scan QR codes across the full Jack Daniel’s & Coca-Cola RTD range, including Original, Zero Sugar and Cherry variants, as well as new multipack formats, for a chance to win live music experiences, including tickets to see some of the biggest artists performing at Wembley Stadium this year, plus £400 towards travel and expenses.
In addition, until Monday 20 April, shoppers can also enter to win one of 125 pairs of tickets to see UK Singer-Songwriter Sam Tompkins perform live at Concorde 2 in Brighton this May
The promotion will be supported by activity designed to help retailers create excitement at fixture and drive incremental Jack Daniel’s & Coca-Cola sales in the run up to summer.
Associate director, Alcohol Ready-to-Drink at CCEP GB, Elaine Maher, said: “Alcohol ready-to-drink continues to be one of the most dynamic areas of the total alcohol market, and experience-led activity like this plays an important role in keeping the category fresh and engaging for shoppers.
“Jack Daniel’s & Coca-Cola is already one of the most recognisable and trusted ready-to-drinks on shelf, and this on-pack promotion gives us a powerful way to build on that momentum by connecting the brand with live music – a cultural passion point that resonates strongly with shoppers. By combining a simple mechanic, compelling prizes and strong in-store visibility, we’re helping retailers create excitement at fixture, drive incremental sales and make the most of a category that continues to deliver value growth.”
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