Cadbury has announced it is bringing back its Dairy Milk Made to Share limited edition range for 2026.
Tapping into Cadbury’s “core value of generosity,” the 2026 version of Made to Share builds on the success of the 2025 campaign, with 12 new on-pack messages and a consumer campaign that encourages sharing.
This year, an in-store competition is also being introduced to give shoppers the opportunity to win prizes that can be shared.
Prizes can be won across six categories - cinema tickets, days out, football tickets, shopping experiences, holidays or subscriptions - with all connected to the theme of the bar that that consumers pick up.
Shoppers can choose from a range of playful new designs such as Who Does The Laundry, Who Takes All The Pics or Who Spent Ages Looking For The Remote. All 12 are inspired by everyday acts of generosity.
Jessica Inzani, brand manager for Cadbury at supplier Mondelēz International, said: “Made to Share champions the value of generosity that sits at the heart of the Cadbury Dairy Milk brand.
“By celebrating those small, but meaningful gestures that bring us closer together, our redesigned bars offer a fun and thoughtful way for consumers to say thank you to those unsung heroes in families and friendship groups for their acts of generosity.
“For 2026, we’re introducing an exciting competition offering shoppers the chance to win fantastic prizes to share with someone special.
”Activated in-store through QR-enabled POS, the promotion is designed to support our retail partners by driving footfall, strengthening engagement and boosting sales around key sharing moments.”
The Made to Share limited edition range is available now across grocery and convenience retailers and will feature on 180g and 95g pricemarked bars.
The launch is also being supported by an ATL campaign and in-store activations.
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