Imperial Brands is expanding its blu vape range with the launch of a new Creamy Tobacco flavour for kits and pods, meeting “growing customer demand for more choice and unlocking a new revenue opportunity for retailers,” it said.
The addition of Creamy Tobacco will bring the total number of flavours available in the blu range to 16. The new flavour has been developed in response to the growing demand for tobacco-inspired options among users of pod-based systems - particularly former cigarette smokers who enjoy the taste of tobacco, as well as those who both smoke and vape, Imperial said.
Now available through independent and wholesale outlets, as well as online, Creamy Tobacco offers a “rich, velvety tobacco taste with a creamy smoothness” and will retail at £5.99.
The introduction of Creamy Tobacco reflects Imperial Brands’ ongoing commitment to offering products “that meet a wide range of customer needs, while creating additional sales opportunities for retailers,” it said.
The new flavour will be available as both a blu bar kit, offering 1,000 puffs per prefilled, replaceable pod, and as a pod pack, including two replacements delivering a total of 2,000 puffs per pod pack.
The blu bar kit features a silver-coloured device and is compatible with the other flavours of blu pods to allow users to enjoy a variety of flavour experiences.
Shirley Soccio, head of consumer marketing for UK & Ireland at Imperial Brands, said: “We’re committed to bringing products to market that reflect the continually evolving taste preferences of both new and experienced vape users.
“Our research clearly shows tobacco flavours remain a firm favourite among many vape users. This insight was the driving force behind the addition of Creamy Tobacco to both the blu bar kit and pod pack ranges.”
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