Scandinavian Tobacco Group UK has rebranded its entire XQS nicotine pouch range. The new look packs are available to retailers from March onwards, keeping its existing flavour range and price point of £5.50.
The re-brand includes a “new much bolder logo, emphasizing the brand’s clarity, strength, and confidence”. The new packs continue to have nicotine strength indicators on the front, but they will also have a new flavour profile indicator on the side, showing consumers the degree to which each SKU is sweet, fresh, zesty, tangy or icy.
STG’s head of marketing, Prianka Jhingan, said: “Since launching into the UK nearly two years ago, XQS has got off to a great start but we’re confident this re-brand will have a significant impact on sales, creating a more confident, modern presence that enhances both shelf impact and brand recognition. There’s loads more exciting news still to come on XQS throughout 2026, so we encourage retailers to stock up with the new-look range and make the most of this exciting opportunity.”
You can now secure your tickets to the Convenience Awards 2026!
Join us on 11 March in Liverpool to celebrate the entire convenience community.
No comments yet