Jack Daniel’s & Coca-Cola – the number one alcohol ready-to-drink (RTD) serve in Great Britain - is launching a new 330ml can format across its full range, helping retailers tap into growing demand for more premium and portable alcohol options.
The new-look cans are available in convenience stores nationwide, with all variants - Original Taste, Zero Sugar and Cherry - set to be available in grocery from March, in both plain and pricemarked formats.
The new format is designed to enhance the product’s premium appeal, improve shelf standout and make merchandising more efficient, particularly in chilled and impulse spaces.
The format refresh performed well in consumer testing, with 79% of shoppers preferring the new sleek can over the current design and 65% saying they would choose it on shelf.
The sleek cans also bring sustainability benefits, using less packaging and making it easier to transport and store at scale.
Elaine Maher, associate director for alcohol RTD at CCEP GB, said: “We’ve taken the number one RTD and made it even better. It’s the same iconic serve, combining the trusted taste of Jack Daniel’s & Coca-Cola, but now with a bold new look that’s made for modern drinking occasions.
“As we build further momentum with activations and promotions later in the year, there’s a real opportunity for retailers to capitalise. We know that ‘cold is sold’, so retailers who give us strong visibility in chillers are best placed to convert shopper interest into sales.”
The rollout will be supported by vibrant in-store activation and downloadable digital assets via MyCCEP.com, to help retailers bring the launch to life at fixtures.
Marketing support will continue throughout 2026 to drive trial and repeat purchase, with activity designed to reward the retailers behind the category’s success and keep the drumbeat going across all channels.
You can now secure your tickets to the Convenience Awards 2026!
Join us on 11 March in Liverpool to celebrate the entire convenience community.
See this year’s finalists and book your seat here.
No comments yet