Quavers has unveiled a new BBQ Sauce flavour, set to launch in convenience in May.
The launch comes after an investment of £24m from PepsiCo to increase production capacity at Quavers’ Lincoln factory, supporting the launch of Quavers BBQ Sauce. The investment also contributes to the PepsiCo Positive strategy, by improving the capacity to create more snacks in packs of 100 calories or less.
Alongside the new flavour, the brand is also launching a new look across its range.
Katherine Cook, Walkers Snacks marketing manager at PepsiCo said: “We are pleased to reveal our refreshed packaging design for our Quavers brand, which aims to showcase how uniquely tasty, curly and light in texture our crisps are. What’s more, the launch of our new Quavers BBQ Sauce flavour taps into the nations’ love of novelty, meaty flavours while remaining low in calories. The £24m investment will help us to future-proof brand growth and help deliver more exciting innovations to our customers.”
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