Two new flavours added to Sensations range

Walker’s Sensations is adding two new flavours: Mature Cheddar & Chilli Chutney and Crushed Sea Salt & Black Peppercorn. Both products are non-HFSS and will be available in the grocery, convenience, impulse and wholesale channels from early February.

Mature Cheddar & Chilli Chutney will roll out in 150g (RRP £2.50) and 40g (RRP £1), and Crushed Sea Salt & Black Peppercorn will roll out in 150g (RRP £2.50), 65g PMP (RRP £1.25), 40g (RRP £1).

Senior marketing director of Walkers Snacks at PepsiCo Wayne Newton said: “We know that consumers continue to look for premium products to treat themselves with, despite the current economic challenges. With the launch of these new products, we wanted to tap into those classic favourite flavours of cheese and salt and add in a bit of a modern twist through the addition of chilli chutney and black peppercorn to offer something a little different. Not only will this allow us to recruit a wider demographic to the brand, but our NPD will also support retailers in maximising sales around sharing occasions, offering well-loved flavours that are sure to be a hit with shoppers.”