The Company of Wine People's Arniston Bay African wine brand is enjoying huge sales growth in the impulse sector. AC Nielsen figures put value sales up by nearly 47% for the 52 weeks MAT to December 29, 2008.

The firm says the addition of new ranges such as The Shore - the brand's entry level offering - and Cape Crossing, as well as sector-specific pricemarked packs, have contributed to this overall growth.

rrp: The Shore £4.19; Cape Crossing £6.99

tel: 020 7418 1840