Peroni Nastro Azzurro has launched a new autumn/winter creative for its ‘Seasons’ advertising campaign.

The cinema advert, which celebrates timeless Italian style, was shot in two of Italy’s most stylish locations, Milan and the picturesque village of Cortina d’Ampezzo, set in the Dolomites. The advert follows a group of young Italians capturing the essence of an Italian winter. According to the makers sales of the beer have grown by 17% in off trade this year (source Nielsen Off Trade MAT to 6/8/11).

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